Very cool new thing rolling out to local businesses that sell online.  Google’s Product Listing Ads (PLA) will now feature additional information about a product when you can find it locally, including inventory numbers and contact info.  This is great if you sell nationally but have a physical store(s) in a certain geographical area.  For a long time now local brick and mortars have seen a decrease in their foot traffic because of their online competition.  This helps get feet back in doors.

Here’s a screenshot of what it look like on mobile:

Picture credit: Search Engine Watch

Currently the additional PLA offerings are invite-only, however Google plans on rolling it out to all US merchants sometime soon.