SEO - Will Hanke

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Mobile Search Reaches 60%

Monday, September 12th, 2016

Mobile searches have overtaken Google searches on traditional devices like laptops and desktop computers. In fact, according to Google, more than half of all Google search queries are sent from mobile devices, which includes smartphones, tablets, and similar devices. In fact, a Hitwise report concluded that mobile searches in the US account for roughly 58% of all queries.

This has been a long time coming, and mobile searches have continued to increase month after month – and they don’t show any sign of slowing down. As mobile technology advances, mobile searches crowd out traditional queries. Internet statisticians have theorized for months that mobile searches would eventually become the norm, but it’s now official.

Naturally, this leads to an obvious conclusion. If you’re small business doesn’t have a website that accommodates mobile users, you’re going to be fighting an uphill battle. Click to continue »

What an SEO Professional Actually Does

Monday, August 29th, 2016

A lot of small business owners have similar questions regarding SEO (Search Engine Optimization). But this term has been overused and abused to the point it has started to lose the purity of its meaning. And some people that refer to themselves as “SEO professionals” can’t genuinely help small businesses market their products and services. Some of these “professionals” are little more than upjumped web junkies who feel that because they spend most of their waking hours on social media, that they have become a guru. But these self proclaimed geniuses give many genuine SEO professionals a bad rap.

Good grief, give me a break. Some of these scam artists take advantage of small businesses, diverting critical marketing dollars that would otherwise be used to grow the business and inject life into a startup. Contrary to what you may have heard, there’s no marketing magic, digital wizardry, or silver bullets that are going to make you skyrocket to the number one Google ranking overnight. The truth is that it takes a fair amount of hard work and elbow grease to experience measurable results.

But how do you know the difference between a putz and a digital marketing and SEO professional that will help your business thrive? Well, first you need to know what the role of and SEO is, what questions you need to be asking, and the general skill set of an SEO. You see, there’s a lot more to SEO these days than including keywords in content and generating legitimate backlinks. Click to continue »

Google News and Updates on Accelerated Mobile Pages

Tuesday, March 22nd, 2016

Staying current with the latest search engine updates is the only way to survive in the constantly changing world of SEO and SEM. And late in 2015, Google released news that accelerated mobile pages would become a ranking signal that, in part, determine a website’s overall ranking in the SERPs. However, there are many benefits of AMP’s past the immediate SEO value. Internet users all around the world want instant gratification, and your website needs to respond and deliver information as fast as technologically possible. Let’s take a closer look at what AMP’s are, how they work, and what they do. Click to continue »

WordPress: The Best Platform for SEO

Monday, July 13th, 2015

With each passing month, there seems to be more and more content management systems and web platforms popping up on the Internet. They all seem to make big promises to offer top-of-the-line SEO while still being extremely easy to use. Unfortunately, they talk big and act small. Some of them are decent, but many of them are subpar. Most of the entrepreneurs and organizations that create these web platforms are trying to compete with WordPress, but in reality, they aren’t even coming close to offering a comparable solution. WordPress is simply too advanced and mature. Click to continue »

Google Plus and SEO Tools

Friday, May 9th, 2014

Last week I spoke at the St Louis Social Group meetup about Google Plus, and I also dropped a few quick SEO tools that I like to use on them as well. If you missed the presentation, that’s ok, you can watch the whole thing right here! Click to continue »

The Steps to SEO Success in 2014

Friday, December 27th, 2013

Christmas is over, the family has headed back home, and the new year is looming ever closer. The last week of the year typically is when we reflect on how the year went, what we did right (and wrong), and what were the biggest successes and failures were.

As you reflect, I want to make sure that I give you a few SEO-related things you can do over this next year that will help your business grow in 2014.  No, I’m not going to bore you with geeky-technical things – these will be easy things that, if you take just a few extra minutes a week to do, you’ll see big results. Click to continue »

Link Building Myths

Tuesday, November 5th, 2013

Its funny how things change. Two years ago, 90% of SEOs were telling their clients to build links – lots of links – and to do it by whatever means necessary. I have to admit, early on I even fell into this line of thinking, because it worked. Automated software could easily build you an additional hundred or even thousands of links in short order.

But those days of building links have passed, and any SEO agency that is still using them needs to be kicked in the nuts. Click to continue »

WordPress SEO: 5 Steps to Getting Started

Saturday, June 15th, 2013

Business owners: Is your WordPress website a piece of junk?

There’s nothing more frustrating than building a website and having it sit there, not generating any leads.  I can’t imagine how frustrating it would be, after spending a lot of money on a site, for it to just waste away.

And why is that one competitor always ranking at the top? What is the secret to what he’s doing? And how can you get to the top (and push his ass down the page?) What WordPress SEO tricks can you do yourself?

Well, let me tell you – it’s possible. Click to continue »

Keep Your Foot on the Gas

Monday, February 4th, 2013

Everyone knows that losing weight takes time.  It’s not something that you can decide to do and it just happens after a few minutes on a treadmill.  It’s the application of constant pressure to your muscles that makes them stronger.  And that constant pressure makes your body start to burn its fat reserves – thus making you a slimmer and trimmer you.

There are plenty of things in business that keep us from seeing the best results possible.  Usually they show up in the form of big expenses, lack of planning or ignorance of what you’re trying to accomplish (no goal setting).

Just like losing weight, building a strong web presence isn’t something that happens overnight. Click to continue »

Ten Signs Your SEO Guy is a Dunce

Wednesday, November 7th, 2012

Hiring a qualified SEO isn’t an easy task. Finding one that’s honest, current and capable can be a bit of a daunting task.  Here are ten things that will help you decide if the guy you hired (or are thinking about hiring) is really up to par.

Link Building

He Recommends an Article Marketing Strategy

Gone are the days of paying $10 for an article that you can shoot out to a few hundred or thousand article directories for easy links.  That was a viable (albeit shaky) strategy in 2010, but now it’s a total waste of your marketing money.  Most of these article directories have been totally removed from Google’s index, so any link you might get will never be counted anyway. Click to continue »

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