link building - Will Hanke
 

link building

...now browsing by category

 

Hey SEO Guy: Why Aren’t You Following Up On Back-Link Requests?

Monday, October 10th, 2016

Though many small businesses don’t have the time or motivation to digitally market their business and website, there are a fair few website administrators that are the complete opposite. For years it has been common for websites administrators to reach out to other websites and network with them in an attempt to garner more back-links.

If you didn’t already know, back-links from quality sites are a great way to improve your organic rankings, since they are one of the Google algorithm’s ranking signals. But having a gung-ho attitude might be too much of a good thing. There is a fine line between being proactive about your back-link profile and coming across as a spammer. So how do you know if you’re doing things right, or just irritating back-link prospects? Click to continue »

Is Google Authorship the New SEO Currency?

Thursday, January 9th, 2014

I’m sure this isn’t the first time you’ve heard this:  Content is King, Links are Queen.  It’s the same mantra that’s been said for many years throughout the SEO industry.  But there’s a new player in town – Google Authorship.

Back in early 2013, Google CEO Eric Schmidt said,

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top verified results. The true cost of remaining anonymous, then, might be irrelevance.

Wow. Click to continue »

Link Reclamation: The Most Important SEO Task You Aren’t Doing

Monday, November 18th, 2013

Remember that guy from high school, the one you hung out with all the time until graduation? What ever happened to him? Remember thinking how cool it would be if you could reconnect?

Thanks to the power of social media, and Facebook in particular, reconnections like this are taking place every day.  People are finding old friends, lovers and long lost relatives, reclaiming those lost connections.  The link between those two people always existed, but it just wasn’t active until a tool came along to reenergize it.

In a way, your website is very likely in a similar situation.  It used to know people, or other websites, but things have happened over the years that caused the two to drift apart.  Maybe you changed services, or brands, or dropped products in place of newer, fancier ones. Click to continue »

Link Building Myths

Tuesday, November 5th, 2013

Its funny how things change. Two years ago, 90% of SEOs were telling their clients to build links – lots of links – and to do it by whatever means necessary. I have to admit, early on I even fell into this line of thinking, because it worked. Automated software could easily build you an additional hundred or even thousands of links in short order.

But those days of building links have passed, and any SEO agency that is still using them needs to be kicked in the nuts. Click to continue »

Inbound Link Expansion

Thursday, January 6th, 2011

Inbound links are the most overlooked and probably misunderstood part of building a successful presence on the web.  Many small business owners put big effort into building their website up nice, have lots of great content, and spend a lot of time and money doing so.  But when it comes to getting links, they have no idea how to do it – beyond calling a few friends and vendors and asking for them.
Click to continue »

Use Google Alerts to Enhance Your Link Building Strategy

Monday, July 28th, 2008

Sphinn this article

I’m a big fan of Google Alerts. I love letting Google scour the web for me and provide me with a nice little email that tells me about (and links me to ) new articles about a particular subject that I may be interested in.

For example, I run a very local website called Arnold Talk (ArnoldTalk.com) which I post news articles and events that are related to my little town. So I set up a few alerts such as “arnold mo” and “arnold missouri”. Any time someone posts an article that mentions that phrase, I’ll get an email about it.

It’s great because I can have information about upcoming events before anyone else does, including the local newspaper.

So how can you use Google Alerts for your business?

Let’s say, for this example, that you run a business selling football supplies. You stock and ship footballs, helmets, pads, even trophies around the country.

You notice that your ranking for “red helmets” is low and you want to get a few links for that phrase. So you log into Google Alerts and add a new alert for that phrase. Make sure you use the quotes, or else you’ll end up with results that just mention the word ‘red’ and the word ‘helmets’ on the same page. That won’t do you much good.

So a day or two goes by and then you get an email from the Alerts telling you that there is a blog with your phrase. You click the link and see that its a high schooler who is blogging about his day, and he mentions the new red helmets they got this year. You look around and find his email address and shoot off an email similar to this:

Dear Johnny Quarterback,

Today I noticed that you had mentioned that your team got some new helmets for this years football season. Congrats!

I am an Internet marketer, and I would like to know if you’d be interested in creating a link in your recent post where you mentioned the helmets. If so, I’d be happy to pay you $5 for the link.

I hope your team does a great job this year, and wish you the best of luck on your football career.

Joe Mama
SportsRus.com

Now, it may work better for you if you just mention that you are a sports store owner, or you may want to skip that part altogether. The point is to get the link, and cheap. Since the chances are this blog isn’t read by too many people, the value of the link is not going to be high. But it’s a permanent link. And Johnny Quarterback will be thrilled to get $5 bucks.

Do you use Google Alerts to help you with your link building strategy? If not, why not? What’s more fun than using Google to beat Google?

By the way, if it works out and you get the link, I’d also follow up with him asking him not to post the fact that he sold a link (for obvious reasons).

What's Your SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.