Google News and Updates on Accelerated Mobile Pages

Staying current with the latest search engine updates is the only way to survive in the constantly changing world of SEO and SEM. And late in 2015, Google released news that accelerated mobile pages would become a ranking signal that, in part, determine a website’s overall ranking in the SERPs. However, there are many benefits […]

Google Product Listing Ads (PLA) for Local Search

Very cool new thing rolling out to local businesses that sell online.  Google’s Product Listing Ads (PLA) will now feature additional information about a product when you can find it locally, including inventory numbers and contact info.  This is great if you sell nationally but have a physical store(s) in a certain geographical area.  For […]