Window Treatment Marketing Authority
Founder & CEO · Window Treatment Marketing Pros
For over 27 years, Will has helped window treatment and awning dealers generate more leads, build better marketing systems, and scale their businesses — with a niche focus that no generalist agency can match.
Will Hanke is the founder of Window Treatment Marketing Pros and Red Canoe Media, a digital marketing agency that has spent over two decades focused exclusively on the window treatment and awning industry.
Unlike generalist agencies, Will's team understands the specific sales cycle, customer journey, and competitive landscape of shop-at-home window treatment businesses. That niche focus translates into faster results and smarter marketing decisions for every client.
Will also created LeadBoomerang, a CRM platform built specifically for window treatment dealers — helping them track leads, automate follow-ups, and convert more consultations into sales.
Will has built a connected ecosystem of companies all focused on helping window treatment and awning dealers grow their businesses.
A full-service digital marketing agency exclusively serving window treatment and awning dealers. WTMP provides paid advertising, SEO, website design, lead generation, and marketing strategy.
A CRM platform built specifically for window treatment dealers. LeadBoomerang helps dealers track leads, manage customer communication, automate follow-ups, and improve their sales pipeline.
The parent digital marketing company behind Will's agency work. Red Canoe Media has been delivering digital marketing solutions since the early days of the internet, with deep expertise in local service businesses.
Three structured programs designed to meet dealers where they are and take them where they want to go — with the right level of marketing firepower for each stage.
The foundation for dealers who are ready to get serious about digital marketing. Covers the core channels that drive consistent lead flow for window treatment businesses.
The complete marketing system for established dealers who want to dominate their local market. Multi-channel approach with full agency support and LeadBoomerang CRM integration.
For high-growth dealers who want maximum market penetration. Full-service marketing with aggressive paid media, advanced automation, and dedicated account management.
Identifies anonymous website visitors, reverse-engineers their email, and adds them to marketing automation.
AI-powered answering agents that qualify leads, collect contact info, and send booking links automatically.
Half-day or two-day production events for photography, video, team interviews, and marketing content.
Marketing Panes is Will's podcast dedicated to window treatment and awning business marketing. Each episode features interviews with dealers, industry experts, and marketing professionals — delivering practical education that helps business owners make smarter decisions with their marketing dollars.
From lead generation tactics to CRM automation, SEO strategies to paid advertising breakdowns — Marketing Panes covers the full spectrum of what it takes to grow a modern window treatment business.
An exclusive, small-group mastermind for window treatment business owners. Monthly meetings with accountability, KPI sharing, and peer problem-solving. Seats are intentionally limited to maintain the quality of conversation.
Will's approach to business is built on education first. He teaches dealers marketing concepts rather than pushing services — building authority, trust, and long-term relationships.
Whether you're a window treatment dealer looking for marketing help, a vendor wanting to reach dealers, or a journalist looking for an industry expert — Will would love to hear from you.