Can I track my website to find broken links and other missed opportunities? The easy answer – Yes. There are plenty of tools out there that can help you find out all kinds of great information about your website – and most of them are free! In fact, the search engines want us to track…
DetailsThis is part two of my “If I Were A” series. This week I’m taking on the swimming pool industry, one that has really been hurt by the economy downturn. Who’s installing pools? Not a lot of people, but there are a few local companies who are toughing it out. Here are some tips for…
DetailsYesterday the folks at the Main Street Marketing Community put on a conference for small business owners in Saint Louis that wanted to learn more about building their business through online measures. The conference was at the Hilton Frontenac, and it seems that all of the feedback was very positive. Here is a wrap-up of…
DetailsToday is part one of a series called “If I Were A…” – in which I’ll take various professions throughout the Saint Louis area and show just what I’d do from an online strategy perspective. First up – a dentist. Prerequisites There are some assumptions we’ve got to make here. The dentist should already have:…
DetailsThe following is a post by Tim Biden. Tim runs an SEO firm based in Los Angeles, California. His contact info is at the end of today’s post – make sure you check out his website and follow him on the Twitter! So you have a website but you’re not seeing the business roll in…
DetailsAre you feeling the crunch of the economy? Seeing less and less customers come through your door? Tons of great businesses have closed up shop, and others have been forced to put the little emergency marketing budgets they have into use. Yesterday I heard a commercial for a small steel company in town and found…
DetailsWhen you first start out as a business owner, doing everything is fun. Cracking open Quickbooks and trying to learn it is a little exciting (and daunting). Getting a proposal together is fun. Doing small things makes you feel like you’re really growing. But as you get more and more clients, the small things start…
DetailsInbound links are the most overlooked and probably misunderstood part of building a successful presence on the web. Many small business owners put big effort into building their website up nice, have lots of great content, and spend a lot of time and money doing so. But when it comes to getting links, they have…
DetailsIf you’ve ever taken one of my classes or heard me speak, you’ve probably hear me say this: Blogging is one of the best things you can do for your business. While most people think blogging is just about what you ate yesterday or how cute your baby is, there’s a lot more to it…
DetailsOne of the best things I got out of last week’s Pubcon conference was from the Ecommerce Optimization session – Make it easy for people to give you money. And that pretty much sums up the session by Rob Snell and a few others. Optimizing your website so the most visitors can purchase with ease…
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