I’m sure this isn’t the first time you’ve heard this: Content is King, Links are Queen. It’s the same mantra that’s been said for many years throughout the SEO industry. But there’s a new player in town – Google Authorship. Back in early 2013, Google CEO Eric Schmidt said, Within search results, information tied to…
Details
Dear Amber, It is my hope, while you’re still just 19 years old, that you take these words to heart. I don’t want you to marry a guy that has a job.
Details
Christmas is over, the family has headed back home, and the new year is looming ever closer. The last week of the year typically is when we reflect on how the year went, what we did right (and wrong), and what were the biggest successes and failures were. As you reflect, I want to make…
Details
Everyone has said something at the wrong time. Foot-in-mouth syndrome always results in the person doing the saying regretting what they’ve done. Just like saying the wrong thing and wishing you had those words back, disabling or deleting a product from an ecommerce website without notifying the search engines will result in some problems that you’ll…
Details
For several years, I’ve taught business owners about various SEO tactics, tips and tools. I’m doing it again in 2014, but with a twist. I’ll be teaching two months and then the third month will be a more in-depth bootcamp. Each class is $10 and each bootcamp is $57. To start the year off right,…
Details
SEO is Growing Up, and the Search Engines are Getting Smarter Just a year ago, I gave my writers a list of keywords or keyphrases, and asked them to write content around each one. And that’s the way SEO’s did things – our entire industry was keyword driven. But not so much any more.
Details
There comes a time in every bloggers life when thinking of new topics becomes a difficult task; I suffer from it a lot. I know in my mind that there are a lot of things I could write about but actually plucking them out of my head isn’t always easy. In times like these I…
Details
Remember that guy from high school, the one you hung out with all the time until graduation? What ever happened to him? Remember thinking how cool it would be if you could reconnect? Thanks to the power of social media, and Facebook in particular, reconnections like this are taking place every day. People are finding…
DetailsVery cool new thing rolling out to local businesses that sell online. Google’s Product Listing Ads (PLA) will now feature additional information about a product when you can find it locally, including inventory numbers and contact info. This is great if you sell nationally but have a physical store(s) in a certain geographical area. For…
Details
Its funny how things change. Two years ago, 90% of SEOs were telling their clients to build links – lots of links – and to do it by whatever means necessary. I have to admit, early on I even fell into this line of thinking, because it worked. Automated software could easily build you an…
Details