Will Hanke - Saint Louis SEO Professional


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About Will Hanke

Will Hanke is the Chief Search Marketing Strategist at Red Canoe Media, a top St. Louis Search Marketing & SEO firm. In addition to helping some of the city's most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.

Find more about me on:

Here are my most recent posts

What You Need to Know About Keywords, Density, and Cannibalization

Monday, July 18th, 2016

Keywords are frequently the first thing anyone new to the world of SEO is concerned with. But even though they are one of the most fundamental concepts and factors regarding why pages rank well, there are a lot of website administrators and SEO professionals that need a refresher course to make sure they are still on the right track towards pleasing the Google algorithm with their content. You see, we need to constantly readjust our strategy to reflect changes made to the Google algorithm, such as the introduction of the Hummingbird update.

To start off, check out this video from Rand Fishkin of SEOMoz. Click to continue »

Google News and Updates on Accelerated Mobile Pages

Tuesday, March 22nd, 2016

Staying current with the latest search engine updates is the only way to survive in the constantly changing world of SEO and SEM. And late in 2015, Google released news that accelerated mobile pages would become a ranking signal that, in part, determine a website’s overall ranking in the SERPs. However, there are many benefits of AMP’s past the immediate SEO value. Internet users all around the world want instant gratification, and your website needs to respond and deliver information as fast as technologically possible. Let’s take a closer look at what AMP’s are, how they work, and what they do. Click to continue »

The Lottery Bandwagon and Your Business’ Impending Doom

Monday, January 11th, 2016


This week’s biggest news (besides the unfortunate passing of David Bowie) is the PowerBall lottery. With it’s biggest estimated jackpot ever at $1.3 billion dollars, everyone is excited about the insane amount of wealth it may bring.

Unfortunately, I’ve seen some people (business owners and social media idiots) doing some things that may end up hurting them in the long run.

Check this out:


You’ve probably seen some of these floating around Facebook, and you’ll probably see more until the jackpot is won. It sounds exciting – share and win! But I see a really bad downside to doing this for your business.

Like Timestamps

First of all, the entire idea of asking people to share, like and post in order to win creates a problem – there are no timestamps on likes, so how will you pay it out if you win?  The post won’t go away (and you certainly wouldn’t be able to delete it after your newfound noteriety) – so what’s to stop 1.3 billion people liking, sharing and commenting on your post? Now you owe each of them $1.  Considering that you’ll only get what, two-thirds of the actual jackpot, you’ll be bankrupt!


Secondly, you aren’t really building your list of potential customers that are interested in your product – you’re building a list of people interested in winning the lottery.  Is this your target market?

If you get thousands of likes from this ruse, do you intend to then pay the crazy fees to market to them?  I doubt it – they’re not interested anyway!

Is it an ego thing? You just want to see the more likes you can get, no matter how uninterested they actually are in your business?

Bad idea.

Legal Issues

Take the example above.  Just for starters, there’s no mention of a date when the likes/shares have to be in by, so technically you’d be paying out forever.  I’m sure there are hundreds of other legal issues that can arise from this silly idea, too.

Or maybe you’ll just keep the money and say the post was a joke.  How do you think that’ll go over?

Or maybe you’ll delete it and play dumb.  Afterall, the Internet doesn’t remember things, right?

What if your social media guru told you this was a great idea and you win – then what? You’re screwed.

Are you ready to go bankrupt?

Think Before You Post

This is a really bad idea waiting to happen.  And if you have a social media ‘guru’ that’s giving you ideas like this, fire them now. No telling how wreckless they’re being with your brand.

The Latest Critical WordPress Vulnerabilities

Tuesday, December 29th, 2015

Keeping up with the latest security threats in the WordPress realm is crucial to the success of any business that has an online presence. If you fail to adapt your website to the latest threats and protect your code, your online credibility and organic traffic could become extinct faster than the dinosaurs. Believe it or not, hackers, attackers, and thieves can use your website as a platform to launch attacks on your visitors. Worse yet, they can even hijack your website and steal extremely sensitive personal information including your subscriber lists, payment card data, and a multitude of other information that can annihilate your business.

As such, you need to stay on top of the latest code vulnerabilities plaguing WordPress. Though WordPress is an extremely secure web platform, understand that code is ultimately fallible no matter what you do. And even though we can place our faith and trust in WordPress, most people likely don’t research who created the various plugins that they use for their website. Because WordPress uses a model of code modules to dynamically add various functionalities to your website, it is only natural that your website utilizes software coded by a lot of different authors and organizations. Some of them are security experts and some of them aren’t, and new threats are always surfacing that could be lurking in an outdated plugin on your website. To stay ahead of the security curve, consider the latest threats and vulnerabilities for the following WordPress plugins. Click to continue »

The Right to Be Forgotten

Monday, October 26th, 2015

Once a picture or video of you is shared on the Internet, it is nigh on impossible to remove the content.  However, sometimes our pictures, videos, or other information find their way to the Internet without our consent, and it can be extremely challenging to wipe them off of the Internet. It almost as though once something has been posted online, it has become immortal.

After all, who knows when and if any of our social media content will ever be completely removed from the Internet? You might reasonably expect that all of the servers and data would be destroyed when the company that hosted our social media content – Facebook, for example – has finally bit the dust like other historic empires. But that could take eons! Click to continue »

Saving a Sinking Ship

Sunday, October 4th, 2015

Last week I received a phone call from a lady that needed help with her online presence. SEO, web design, Facebook ads, etc. We’ll call her Valerie.

Valerie is into alternative healing and “can speak to the dead”. Not exactly a mainstream business.

Two years ago, Valerie said she was swimming in leads – 30-40 a week. She was crazy popular. But since then, those leads (and any new ones) have all but dried up. Facing the closing of her business if she “didn’t make money this week”, she reached out to me. Click to continue »

WordPress: The Best Platform for SEO

Monday, July 13th, 2015

With each passing month, there seems to be more and more content management systems and web platforms popping up on the Internet. They all seem to make big promises to offer top-of-the-line SEO while still being extremely easy to use. Unfortunately, they talk big and act small. Some of them are decent, but many of them are subpar. Most of the entrepreneurs and organizations that create these web platforms are trying to compete with WordPress, but in reality, they aren’t even coming close to offering a comparable solution. WordPress is simply too advanced and mature. Click to continue »

Magento Cache Clean – Quick and Easy

Thursday, September 25th, 2014

I do a lot of testing, changing, modifying, etc in Magento. With the system doing all the caching, sometimes you make changes and you can’t seem to get them to show up right on the front end. Typically, that happens because you forgot to clean the cache, the sessions, or both. Deleting the files (especially on a busy site) can be somewhat slow and painful, eating up valuable development time.

Sure, you can just turn the caching off, do your stuff and turn it back on, but that requires you to remember those steps. I tend to forget, especially the turn-it-back-on-when-I’m-done part. Click to continue »

Fix Magento Registry Key Already Exists

Monday, September 15th, 2014

I’ve been working on removing a plugin made my Mageix called IXCBA.  It’s a Checkout by Amazon plugin that has a ton of problems and poor support.

After finding every instance of ‘ixcba’ in the database and code, I was still unable to get the backend of the website to come up.  Clearing out /var/cache and /var/session did nothing to help.

Turns out, sometimes just clearing those two doesn’t really clear all the cache.  After doing the process below, I was able to get right in to the backend with no problems.
Click to continue »

Turn Negative Results into Positive Branding

Tuesday, May 13th, 2014

My son bought a ’95 Chevy pickup that just needed a few things to pass inspection. One was a ball joint, which we could pick up and replace easily through the local auto parts store. The other part missing is a rear bumper. Bumpers can be fairly costly, so we thought we’d look at junk yards.

My first attempt was to search for Pick n Pull, a place I’ve been before. Imagine my surprise when I found a ‘Check Inventory’ button on their site – this is great, I’ll know if they have my part before I drive out there and waste gas.

And, of course, they didn’t have my part. Bummer. Click to continue »

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