URL Ranking Ethics - Will Hanke

URL Ranking Ethics

Written by +Will Hanke on September 4th, 2008

I stumbled upon this post a few weeks back thanks to a friend and found it quite interesting. I was intrigued, so I tried it out and sure enough, it’s rather easy to rank for someone else’s URL. You’ll probably never get top spot, but I’ve got a few #2’s.

If you read through the post that inspired me, you’ll see that the SEO community is divided about how to handle these types of rankings. Are they ethical? Is it black/gray hat? Or is it just helping out your client in any way possible? Is it “just another keyword” that you and your competition rank for? Or is it hijacking?

I think I’ll continue to do it for my personal sites (affiliate sites, etc), but I’m not real sure if I want to do this for my clients. I’d love to hear what you think.


Will Hanke is the Chief Search Marketing Strategist at Red Canoe Media, a top St. Louis Search Marketing & SEO firm. In addition to helping some of the city's most recognizable brands with their online marketing strategy, Will also is an Amazon bestselling author, speaker and teacher.


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