I stumbled upon this post a few weeks back thanks to a friend and found it quite interesting. I was intrigued, so I tried it out and sure enough, it’s rather easy to rank for someone else’s URL. You’ll probably never get top spot, but I’ve got a few #2’s.
If you read through the post that inspired me, you’ll see that the SEO community is divided about how to handle these types of rankings. Are they ethical? Is it black/gray hat? Or is it just helping out your client in any way possible? Is it “just another keyword” that you and your competition rank for? Or is it hijacking?
I think I’ll continue to do it for my personal sites (affiliate sites, etc), but I’m not real sure if I want to do this for my clients. I’d love to hear what you think.