There’s a growing movement out there based on flipping websites. It’s very similar to flipping a house, but with virtual real estate. The process is similar to a house, too – buy low, fix it up, sell for a profit. Flippa is doing a great job of catering to this group of ‘flippers’ and sometimes has some really great deals if you pay attention.
I’ve dabbled in the flipping world, but in a reverse kind of way – I’m flipping my own sites.
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In 1923, Daniel Starch wrote a famous essay called The Principles of Advertising. “An advertisement,” he wrote, “to be successful (a) must be seen, (b) must be read, (c) must be believed, (d) must be remembered, and (e) must be acted upon.”
At the time, Starch was a visionary in the field of ads, and many of his essay points still ring true today, even in the digital world.
Your website is your advertisement to all passer-bys. Just like an ad in a local magazine or newspaper, if it sucks, it won’t be remembered, and it won’t be acted upon. Let’s dissect this a bit and see how you can improve your overall website ROI. Click to continue »
