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Searching the Lou

Monday, April 19th, 2010

Is St Louis and Saint Louis the same thing in the eyes of search engines? Should you care?

We’ve got a bit of a unique situation here.  Our fair city is one of the few that is searchable in many different ways – saint louis, st louis, stl and so on.  But does it really matter to you how people searching for local merchants?
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Why Should My Small Business Blog?

Tuesday, April 6th, 2010

At last week’s Market Saint Louis Conference, one word seemed to dominate every session.  It was mentioned more than anything else, and it wasn’t ‘Facebook’, ‘Twitter’, or even ‘social’.

What was the word that was mentioned more than any other? WordPress.

During my session on Local SEO, one of the business owners raised his hand and said, “All throughout these sessions the number one thing we keep hearing is blog, blog blog. Why is this so important to a small business owner?”
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Using YouTube for Search

Friday, February 27th, 2009

This is just a quick observation:

Three of my kids (ages 10,11,14) use YouTube for most of their searching online.  The oldest (who has sat through several of my SEO classes) uses Google.  But all three of the younger ones use YouTube when looking for something online.

Granted, most of their searches are for music/musicians or video game related info.

Still, interesting.