It does have some great SEO benefit, though.  Think about it.

To get to the WW, do a search for anything.  I chose “Saint Louis Coffee”.  Once that SERP comes up, look above the results for a text link that says ‘Show Options’.  Click on it, then scroll down the left column until you see ‘Wonder Wheel’.

The wonder wheel is a wheel that spits out other suggested searches that you may want to try.  If you’re unsure about what you’re looking for, this is a great tool to give you that ah-ha “Oh! So that’s what it’s called” moment.

It’s also a great tool for small business owners that are trying to do their own SEO and are unsure where to start doing keyword research.  Sure, it’s going to be a slow painful way to get keywords, but if you’ve got no customers, you might as well be researching, right?

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Meet me at the Look at Me SEO seminar in Saint Louis on August 27th.  I’m speaking on “What is SEO and How Can it Help my Business?“, along with several other SEO experts during the one-day event.  Be there.