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An Open Letter to Manufacturers

Wednesday, December 2nd, 2009

Dear Manufacturer,

You’ve got some cool stuff.  So cool, in fact, that many people around the country have businesses that sell your items through their store.  You’ve got stuff that’s in demand. It’s hip. It’s high quality. You’re proud of what you build.

You’ve got something that people want; good for you. Yet there’s a problem.  You’re so far behind the times that sales are zipping right on past you. Why?

I’m glad you asked.
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