About two months ago I read an incredible book by Chris Brogan titled “Trust Agents“. I loved the book so much that I purchased additional copies and mailed them to all of my clients.
In short, the book goes over how businesses (or individuals that want to brand themselves) can use social media in ways that work to their advantage. Things such as gaining trust with your followers, providing them with value, etc. It’s an awesome read and one of the very few books I’m passionate about recommending to others.
There’s an etiquette (and strategy) in promoting your business on sites like Twitter, Facebook, etc. You don’t want to come across as a spammer, pushing out sale after self-serving sale and think that your followers will hang around. Everyone loves to buy, but no one likes to be sold to.
Today’s perfect example of this is a conversation I had with Ferraro’s Pizza, a Saint Louis joint that uses Twitter to promote themselves. Before this week, their Twitter account was abandoned, unused and dormant since mid-October. Then today, the account suddenly pipes back into action – promoting their great lunch sales over and over again. In a matter of 9 minutes, Feraro’s sent out 5 tweets about their specials. That’s. Excessive. Click to continue »
