Twice a year the Yellow Pages are dropped off at various businesses around every city in the US. This used to be a momentous event, something that I remember a lot of people buzzing about.
“The new YellowPages are here!”
Offices would theme the event around recycling, and how great they were that they were doing their part for the environment. “Bring your old YP so we can recycle it and you’ll get a new 1988 version” was the going phrase.
Then, around 1992 or so, a company called LitePages was born. From what I remember, Litepages was an offshoot of Southwestern Bell. As a webmaster for a federal govt agency at the time, I received a letter in the mail from them explaining that we could have one of their new CD White Pages in exchange for signing a letter stating that we’d order x percent less phone books the next go-round. It was a win-win for both sides.
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