Exec Business Products is an independent, business to business office supplies company. We provide St. Louis businesses with everything from custom printing to hardware, and all the supplies in between. The company has been around for 30 years, me for half of that time. Exec has thrived in a competitive market by offering great service, prices as good or better than the chains, and free local delivery.
1. What first spurred you to get involved with social media for your business?
Well, the office supplies business is one that is rooted in old school methodology…from top to bottom, and as a result, I thought the sales process was a bit primitive…cold calling or canvassing door to door, trying to get your giant catalog in the hands of buyers, it works if you put enough numbers into the funnel, but it is also very hard to differentiate yourself from your competition…so I thought social media might present an opportunity to better leverage my sales efforts, since I am a small company, and get my message to more people than I could otherwise, in a way that the competition maybe had not caught on to yet.
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