It’s been a long time practice for many home based business owners to purchase a UPS box for their business, both for convenience & separation, as well as the advantage of getting an actual street address (which is not your home). The street address can then be put into Google Places, Yahoo! Local, etc and help businesses rank for local searches.
Since this ‘strategy’ has been going on, Google introduced service areas which helped alleviate a lot of the issues related to being a home-based business. But there are still a lot of small businesses using UPS boxes to help rank in different local districts.
I’m not necessarily saying it’s the right way to do it, but there are definitely a lot of them still doing it, and it works in many cases still today. Click to continue »
