I came across another St Louis SEO competitor that was boasting about the #1 spot they’ve managed to get for a retailer here in the area. Upon further investigation (which I’m presuming they don’t really want you to do), I see that the retailer is actually ranking #1 in the Google Local (Maps, Places, whatever) system, and not in organic results. In fact, they’re more or less nowhere to be found via organic growth (#33).
Yet this company is touting their “SEO expertise” for getting this retailer to the top.
Sure, a #1 listing on a Google ‘intent’ search is great, it puts eyeballs where they need to be, it generates leads and referrals, but it isn’t SEO. And to sell that as SEO is very misleading to business owners.
If you are wanting to rank in the Google maps system, that’s something you might pay someone to do once. There may be slight maintenance required every few months, but this certainly isn’t something I hope this retailer is paying for month after month. I wouldn’t be surprised if they were, though, because most of these SEO companies are preying on the business owners ignorance.
Shame on them.