Will, I’m doing alright on clients right now, but by this summer I know it’s going to dry up a bit, so I’m thinking about doing PPC or a link building campaign. Which do you recommend?
- Jon
I’m not a huge fan of PPC. While I know it works, and works quite well for some businesses, it’s overall a very short-sighted strategy. If you have the budget, pay per click is an easy way to the front page for many terms. Problem is, most small business owners don’t have the budget they need in order to get or stay near the top. Plus, once that budget runs out, the ads immediately disappear and you are literally back to where you were when you wrote this email. Click to continue »
