Sometimes I meet a business owner that has done a little research, changed a few things on his/her website, and is really proud of being on the second page of Google for one of their industry’s terms. But how many Internet searchers actually go to the second page of a Google result?
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Many business owners are surprised to find out that changing just a few things to their website can result in a decent raise in their overall site rankings. What they may not realize, however, is that there are more than just a few things that Google measures when ranking their website against their competition.
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There’s no question about it, if you’re a small business, you’ve got to be listed in Google maps, Yahoo Local and Bing Local. It’s not debatable. Just do it.
But by all means, take the time to do it right. You don’t want to look like an idiot because you ran through it so quickly. And it’s not something you can pay your twelve year old son Jimmy to do, neither. You don’t have to pay some business $299 to do it, either. That’s just crazy. Take the time on a Sunday night to get it right. It’ll be worth it. Click to continue »
Last month Google quietly launched a new and very cool tool called the Wonder Wheel. The wheel is a great way to find in more detail just what you’re looking for. Problem is, they hid it pretty good, so most people will probably never use it.
It does have some great SEO benefit, though. Think about it.
To get to the WW, do a search for anything. I chose “Saint Louis Coffee”. Once that SERP comes up, look above the results for a text link that says ‘Show Options’. Click on it, then scroll down the left column until you see ‘Wonder Wheel’.
The wonder wheel is a wheel that spits out other suggested searches that you may want to try. If you’re unsure about what you’re looking for, this is a great tool to give you that ah-ha “Oh! So that’s what it’s called” moment.
It’s also a great tool for small business owners that are trying to do their own SEO and are unsure where to start doing keyword research. Sure, it’s going to be a slow painful way to get keywords, but if you’ve got no customers, you might as well be researching, right?
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Meet me at the Look at Me SEO seminar in Saint Louis on August 27th. I’m speaking on “What is SEO and How Can it Help my Business?“, along with several other SEO experts during the one-day event. Be there.
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Will Hanke is part husband, father, geek and all kickass SEO. Follow on Twitter or stalk elsewhere.
