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The Sales Funnel

Friday, April 23rd, 2010

How many times should a visitor to your website have to click before they find what they came for?

This can kind of be a trick question.  Obviously, in the perfect scenario, you want your customers to search for you on Google, Yahoo!, whatever and find your call to action page right away.  But that’s not always the case.  What if they land on your home page?
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Posted in beginner sem, content, programming | No Responses »
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Why Should My Small Business Blog?

Tuesday, April 6th, 2010

At last week’s Market Saint Louis Conference, one word seemed to dominate every session.  It was mentioned more than anything else, and it wasn’t ‘Facebook’, ‘Twitter’, or even ‘social’.

What was the word that was mentioned more than any other? WordPress.

During my session on Local SEO, one of the business owners raised his hand and said, “All throughout these sessions the number one thing we keep hearing is blog, blog blog. Why is this so important to a small business owner?”
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Posted in blogging, small business | 5 Responses »
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