content

...now browsing by tag

 
advertising big idea blogging blogs books business choosing a good seo cnbc conference content coupons customers donny deutsch facebook fail friendster google grisham harv eker internet marketing interview link building local maps Marketing myspace php ranking real estate revenue Saint Louis search second life seminar SEO serps small business social media St Louis traffic travel twitter web design websites yellow pages
 

Why Should My Small Business Blog?

Tuesday, April 6th, 2010

At last week’s Market Saint Louis Conference, one word seemed to dominate every session.  It was mentioned more than anything else, and it wasn’t ‘Facebook’, ‘Twitter’, or even ‘social’.

What was the word that was mentioned more than any other? WordPress.

During my session on Local SEO, one of the business owners raised his hand and said, “All throughout these sessions the number one thing we keep hearing is blog, blog blog. Why is this so important to a small business owner?”
Click to continue »

Posted in blogging, small business | 5 Responses »
Tags: , , , ,

The Five Steps to Website Awesomeness

Wednesday, November 25th, 2009

In 1923, Daniel Starch wrote a famous essay called The Principles of Advertising.  “An advertisement,” he wrote, “to be successful (a) must be seen, (b) must be read, (c) must be believed, (d) must be remembered, and (e) must be acted upon.”

At the time, Starch was a visionary in the field of ads, and many of his essay points still ring true today, even in the digital world.

Your website is your advertisement to all passer-bys.  Just like an ad in a local magazine or newspaper, if it sucks, it won’t be remembered, and it won’t be acted upon.  Let’s dissect this a bit and see how you can improve your overall website ROI. Click to continue »

Posted in traffic, web design | 2 Responses »
Tags: , , , , , ,