Written by Will on February 11th, 2010
I’m having a blast with the free Internet Marketing series I’m teaching here in Saint Louis. The room has been packed at each session and the one I’m teaching tonight is no doubt going to be the same.
Tonight will be the final of three awesome classes. Of the three, I enjoy teaching Marketing Your Business Website the most. It’s basically a ten thousand-foot view of Internet Marketing, including pointers on good domain names, design and of course SEO.
I’ve been teaching this particular class for over four years now, and the expression of people’s faces as I close out the curriculum is nearly always the same.
Shock. Surprise.
“We had no idea there was so much involved in getting our site to rank.”
“This is a ton of work and we’re already busy running our business.”
“We’ve got to do this but can’t believe all that’s involved.”
The realizations are always about the same. There’s a lot to do to get your site moving towards the top. There’s more than just coming up with a list of twenty keywords that you think are important (because your web guy asked you for them). Lots more. Not to mention social media, PPC or blogging.
So what do you do from here?
Click to continue »
Posted in beginner sem, site ranking, small business, web design | No Responses »
Written by Will on February 2nd, 2010
It’s February second and everyone knows what that means – whacked out people crowd around a groundhog and look up at the sky. And on TV one of the greatest movies ever made is playing – Groundhog Day.
It’s one of my all time favorite movies. I’m not even sure why it appeals to me so much, but any time it’s on, I watch. The idea that the lead character (aptly named Phil) is waking up every day of his life in the exact same scenario is too funny.
Once he figures out what’s going on, he starts testing. One day he steals the groundhog and drives off a cliff. Another day he drops a toaster into his tub while he bathes. Every day he wakes up and gets to do it over again.
Click to continue »
Posted in Marketing | 1 Response »
Tags: encouragement, forward, groundhog day, progress
Written by Will on January 22nd, 2010
I’m a big 80’s fan. Grew up in it, love the tunes and always look forward to the 80’s category at local trivia nights. When Kickin’ It Old School came out, I sat and laughed and laughed at the totally rad outfits and hip break dancing moves.
In the 80s I was warming up to a Vic 20, then Commodore 64 and Apple IIe. But now I use a badass Dell laptop, widescreen monitor and high speed Internet connection. The 80’s are fun to look at and reminisce about but I’ve moved on.
Unfortunately, many businesses haven’t.
Click to continue »
Posted in Marketing, trending | 2 Responses »
Tags: furniture traditions, internet, Marketing, online, policies
Written by Will on January 19th, 2010
I was in the room for all four of our kids births, so I can’t exactly relate to the all-too-often scene on TV where the Dad and family is sitting in the waiting room anxious to hear the news of their new son/daughter. Yet I feel the same way at times with some of my SEO accounts.
Waiting is part of the process. It’s a painful part for most clients, because while they’re waiting, they’re still writing checks to me for SEO work. Their level of trust with me is incredible, and I’m appreciative of it. I’ve done my part to sell my trust to them, and now they wait to see if I can deliver. Which I do.
Click to continue »
Posted in SEO, site ranking | No Responses »
Tags: profits, traffic, waiting
