SEO Services for Your Business
Hi! My name is Will Hanke, I'm an SEO expert based in Saint Louis, Missouri. If you're looking for search engine optimization for your business website, I invite you to learn more about me and how I can help you kick you're competiton's butt. I'm helping plenty of local businesses doing just that, so why not you too?
If you'd like to learn more about SEO, check out the last few articles I've written below, and let me know if I can help you with anything!
Written by Will on May 11th, 2010
It never fails – every speaking event that I go to, and every class that I teach – someone comes up to me and says something like
I’d love to use your SEO techniques, but my website is controlled by corporate, there’s nothing I can do on it. I have no control over the site other than putting my name and hours of operation on there.
Yeah, that sucks.
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Posted in Marketing, PPC, SEO, link building | 8 Responses »
Written by Will on April 30th, 2010
There’s a new change out to the SERPs today which I really like. When you’re searching for a generic product, say a dryer, you’ll now see that added to the SERP pages is a link to several related brands.

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Posted in competition, keywords, local marketing, site ranking | 3 Responses »
Tags: brands, ranking, serps
Written by Will on April 23rd, 2010
How many times should a visitor to your website have to click before they find what they came for?
This can kind of be a trick question. Obviously, in the perfect scenario, you want your customers to search for you on Google, Yahoo!, whatever and find your call to action page right away. But that’s not always the case. What if they land on your home page?
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Posted in beginner sem, content, programming | No Responses »
Tags: clicking, customers, navigation, sales, tracking
Written by Will on April 21st, 2010
Did your webmaster ask you for a list of ten or twenty ‘keywords’ to add to your website when it was being built?
If you’ve hired some web developer that’s stuck in the late nineties when it comes to design, well, you’re doing your business a great disservice.
- Would you hire a five year old to create a billboard design for your company?
- Would you hire a lawncare company to put in an inground pool?
- Would you hire a geologist to put in a new rock patio?
Of course not.
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Posted in keywords, metadata | No Responses »
Tags: expired, html, keywords, meta
Written by Will on April 20th, 2010
Should you buy the .net, .org, and .us versions of your .com domain?
Business owners know that they’ve got to own a really good domain name in order to get online. Most go with their business name, which is a perfectly good strategy for most businesses. But where the owners fall short is that they only buy the .com version, and ignore the others. This mistake is easy (and cheap) to fix, and could save some big headaches down the road.
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Posted in domain names, small business | No Responses »
Written by Will on April 19th, 2010
Is St Louis and Saint Louis the same thing in the eyes of search engines? Should you care?
We’ve got a bit of a unique situation here. Our fair city is one of the few that is searchable in many different ways – saint louis, st louis, stl and so on. But does it really matter to you how people searching for local merchants?
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Posted in Saint Louis, St Louis, beginner sem | No Responses »
Tags: ranking, Saint Louis, search, shortcuts, spelling
Written by Will on April 16th, 2010
Can you do things on other people’s websites to increase your own site’s rankings?
So you realize that there are things you can do to your website that will help increase your position in the overall search engine rankings – but let’s think a little bit bigger. Ok, a lot bigger. What can you do on other people’s websites that will influence what the search engines think about your site? Anything?
Yes, lots.
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Posted in SEO, beginner sem, link building | No Responses »
Tags: link building, linking
Written by Will on April 15th, 2010
Does it matter if your site uses the www. at the front of the domain?
Here’s a great SEO tip that nearly no business owner is aware of.
Did you know that a simple 4 lines of code can help your website move up the rankings? Those lines can take any visitor that comes to your site by typing in domain.com and automatically forward them to www.domain.com. Of course, domain is your website address.
But why would you care if they typed in the w’s or not? Well, you might not care, but the search engines do.
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Posted in beginner sem, domain names | 1 Response »
Tags: canonical, duplicate content, ranking, SEO
Written by Will on April 14th, 2010
What percentage of searchers go to page 2 of any Google result?
Sometimes I meet a business owner that has done a little research, changed a few things on his/her website, and is really proud of being on the second page of Google for one of their industry’s terms. But how many Internet searchers actually go to the second page of a Google result?
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Posted in SEO, beginner sem, site ranking | No Responses »
Tags: Bing, google, msn, page one, ranking, small business, spiders, Yahoo!
Written by Will on April 13th, 2010
How many different things does Google measure when deciding where to rank your website in their index?
Many business owners are surprised to find out that changing just a few things to their website can result in a decent raise in their overall site rankings. What they may not realize, however, is that there are more than just a few things that Google measures when ranking their website against their competition.
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Posted in beginner sem, site ranking | 1 Response »
Tags: algorithm, google, ranking