News came out today that Google has officially removed the 7 pack for search queries related to SEO. Of course, these queries have a geolocator and used to feature seven companies related to the query. It still works for other industries, plumbing for example.
Some people in the SEO community are freaking out about it, but I’m all for it.
There are ways to ‘game’ the 7 pack, such as purchasing a UPS box close to the city center that you want to be featured for, etc. Some say that doesn’t even work, but I’ve got several clients who think it is worth the $100 or so yearly investment.
Nonetheless, I think it’s great. No longer will 6 incompetent SEOs be listed alongside my name. Now they’ll have to work for it – showing that they can actually rank for the term that is what they do. I started targeting St Louis SEO years ago, so I’ve got a nice advantage already. I was showing up in the 7 pack as well as the organic results.
Some other industries seem to have been hit as well, including web design, ad agencies, web hosting and graphic designers. Some of these have been confirmed, but others haven’t. Do a few searches for IT-related industries and you’ll see which have been removed.
So thanks, Google, for removing 6 competitors from the SERP I’m targeting. I appreciate it.