I’m having a blast with the free Internet Marketing series I’m teaching here in Saint Louis. The room has been packed at each session and the one I’m teaching tonight is no doubt going to be the same.
Tonight will be the final of three awesome classes. Of the three, I enjoy teaching Marketing Your Business Website the most. It’s basically a ten thousand-foot view of Internet Marketing, including pointers on good domain names, design and of course SEO.
I’ve been teaching this particular class for over four years now, and the expression of people’s faces as I close out the curriculum is nearly always the same.
Shock. Surprise.
“We had no idea there was so much involved in getting our site to rank.”
“This is a ton of work and we’re already busy running our business.”
“We’ve got to do this but can’t believe all that’s involved.”
The realizations are always about the same. There’s a lot to do to get your site moving towards the top. There’s more than just coming up with a list of twenty keywords that you think are important (because your web guy asked you for them). Lots more. Not to mention social media, PPC or blogging.


