SERM

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Can You Control the Way Your Listing Looks in Google?

Thursday, October 28th, 2010

File this one under: Huh! I didn’t know I could do that!

Many business owners don’t realize that they can actually influence and control the way their listing looks on the search engines.  Changing a few things on your website can dramatically increase ranking, click-throughs and of course website traffic.  For purpose of example, I’m going to use a site that I built a while back: FloatMissouri.com (for those of you that don’t know what a float trip is, this site will enlighten you)
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Improving Your Income Stream by 2000% – Without Quitting Your Job

Thursday, July 24th, 2008

Many people stumble across SEM and think that it’s too hard, or too saturated to make any real money.  After a few months of pushing through something you’re probably not really interested in, you give up.  Small checks come, but it’s not the big payday you thought you’d get.

Well I’m here to tell you that hard work and persistence pays off.

In October 2004 when I stumbled across an Internet Marketing ebook, I started promoting timeshares, lemon laws, and teleconferencing.  None of them ever paid, but I kept at it.

In Feb 2005 I met Derek Chew, then a self employed (and single) SEO.  We hit it off, and I mentioned to him that I was averaging $5/day between Adsense and the few little things I was trying to promote.

Cutting to the chase, I’m now averaging over $3000 a month in side money.  That’s right, I’m still working part time on an Army web design contract, which provides me a nice steady income, and making that money on the side.  I recently bought my wife a nice GMC Denali and have my eye on a Cadillac STS.

If some country boy from Arnold MO can do it, so can you.

Eight Ways to Manage Your Online Reputation

Friday, November 2nd, 2007

There’s a nice writeup today on Yahoo Finance about Search Engine Reputation Management (SERM). While the article is written primarily for those seeking jobs, it still gives a solid foundation on how to start towards getting rid of those search results you don’t want showing when your name is Googled.

Probably the only thing I’d add to their article is that if you own a business, don’t forget about checking into SERM for your business name and all common misspellings thereof.