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Interview: David Siteman Garland from The Rise to the Top

Tuesday, January 5th, 2010

David Siteman GarlandToday’s interview is with David Siteman Garland, CEO of The Rise to the Top.  David bills TRTTT as The #1 Non-Boring Resource for Marketing Like an Entreprenuer: Smarter, Faster, Cheaper.  His website is an awesome resource for anyone who is getting started or already in business.  He also hosts a weekly TV show on ABC.

I’ve spoken with David a few times via Twitter (@TheRiseToTheTop) and also met him at the November ‘edition’ of the St Louis Social Media Group.  He’s quite energetic and I enjoyed his presentation.

David, I know your business has been around for several years, what first spurred you to get involved with social media for your business?

Social media for me was a little bit of being in the right place at the right time. I was one of the first 5,000 members on Facebook because I happened to be in college at the time (back when it was called THE Facebook and only for college students) and my school, Washington University in St. Louis, was one of the first schools to be added to Facebook.

For me, it started as a way to communicate with my friends in school and quickly evolved to be encompass forming relationships with other, promoting my businesses and other people’s businesses.
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Posted in Marketing, Saint Louis, St Louis, interviews | 2 Responses »
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Interview with Russ Henneberry from Tiny & Mighty

Tuesday, December 15th, 2009

Russ HenneberryAs part of a new series, I’m going to be doing interviews with local (Saint Louis area) industry leaders that are using social media and other forms of SEM to increase their overall business revenue and objectives.  This week I’m interviewing Russ Henneberry, owner of Tiny Business, Mighty Profits.

Russ Henneberry writes and speaks about Content Marketing Strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.

  1. What first spurred you to get involved with social media for your business?
    I started a business in 2004 that was a massive failure. The most critical take-away from that failure was that I needed to be more connected to colleagues, customers, and prospects. I realized that going it alone was not a good strategy and that social media was a great way for me to grow my support network.
  2. Tell us about T&M’s online strategy. What online tools are you using now to grow your customer base?
    I use a Wordpress blog as a hub from which to consistently broadcast valuable and timely content that would be beneficial to my market. I use video sharing sites (YouTube, etc), Email Marketing through aWeber, and social media sites like Twitter and Facebook.

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Posted in Marketing, Saint Louis, interviews, local marketing | 4 Responses »
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Just Who’s Thinking About SEO?

Thursday, December 10th, 2009

It’s all over twitter – more and more businesses are looking to SEO, social media and other forms of online “advertising” to get the word out about their services and products.  And I’ve done my share of proposals for these businesses as well.  Some hired me, some didn’t.  But it’s always fun to reflect back and see who contacted me throughout the past year.  Below is a small but interesting list of companies I did SEO proposals for in 2009.
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Posted in SEO, Saint Louis, small business | 1 Response »
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Saint Louis Sees 16% Rise in Business Bankruptcies

Wednesday, December 9th, 2009

News came out today that business bankruptcies in Saint Louis have increased some 16% this quarter.  This is apparently below the national average, but still a huge chunk of revenue and jobs going out the window.

I’ve spent some time over the last few weeks talking to business owners about their overall financial and economic situation.  As expected, nearly every industry is down for the year.  Overall, I’d put the average drop at right around 30%.

A 30% downturn in revenue can really hurt a business. One business was down over 50%. Ouch.
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Posted in Saint Louis, St Louis, small business | 1 Response »
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