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Can You Control the Way Your Listing Looks in Google?

Thursday, October 28th, 2010

File this one under: Huh! I didn’t know I could do that!

Many business owners don’t realize that they can actually influence and control the way their listing looks on the search engines.  Changing a few things on your website can dramatically increase ranking, click-throughs and of course website traffic.  For purpose of example, I’m going to use a site that I built a while back: FloatMissouri.com (for those of you that don’t know what a float trip is, this site will enlighten you)
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Posted in programming, SERM, web design | 1 Response »

The Sales Funnel

Friday, April 23rd, 2010

How many times should a visitor to your website have to click before they find what they came for?

This can kind of be a trick question.  Obviously, in the perfect scenario, you want your customers to search for you on Google, Yahoo!, whatever and find your call to action page right away.  But that’s not always the case.  What if they land on your home page?
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Posted in beginner sem, content, programming | No Responses »
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Not as PHP Geeky as I Thought I Was

Wednesday, October 22nd, 2008

I want to get some info from an organic visitor, such as the HTTP_REFERER and such.  I know how to get that and turn it into a variable, but for the life of me I can’t figure out how to keep that referer variable static.  In other words, as the visitor bounces around the website, I don’t want it to change at every page.  I want to keep just their original referer (ie google, yahoo, etc).

Now, once they end up at the contact_us page and fill out a form, I want to email that original referer information to myself as a hidden input item.

How can I save a variable and keep it from changing as they bounce through the site?  I’m sure it has something to do with PHP sessions but I can’t get it to work no matter what I try.

Posted in programming | No Responses »