As if you needed yet another reason to get your business to the top of search engines, check this out. Some Google users are complaing that they are unable to get to page two of any Google search. The numbers, normally clickable at the bottom of each SERP, are not working.
I’ll tell you who these complainers are not – the people that are on page one!
Putting Stock in One Keyword/Keyphrase
It does make me wonder, though – how many businesses are focusing on ranking for one or two huge keywords, all the while missing the thousands of long tail crumbs that are out there? Nearly every call I get for potential SEO work goes something like this:
Customer: “How long before I rank for widgets?”
Me: “While I can’t tell you how long it will take, we can certainly put some effort towards helping you rank for that keyword. However, the real gold is in keyphrases like blue widgets and left-handed widgets. Both are phrases that are much more specific, thus bringing in a much warmer lead/customer. “
They’re missing the big picture, trying to put all their efforts (and budget) into ranking for something they may never be able to attain, while missing out on the thousands of customers just begging for their products.
