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Take a Ride on the Wonder Wheel

Thursday, July 2nd, 2009

Last month Google quietly launched a new and very cool tool called the Wonder Wheel.  The wheel is a great way to find in more detail just what you’re looking for.  Problem is, they hid it pretty good, so most people will probably never use it.

It does have some great SEO benefit, though.  Think about it.

To get to the WW, do a search for anything.  I chose “Saint Louis Coffee”.  Once that SERP comes up, look above the results for a text link that says ‘Show Options’.  Click on it, then scroll down the left column until you see ‘Wonder Wheel’.

The wonder wheel is a wheel that spits out other suggested searches that you may want to try.  If you’re unsure about what you’re looking for, this is a great tool to give you that ah-ha “Oh! So that’s what it’s called” moment.

It’s also a great tool for small business owners that are trying to do their own SEO and are unsure where to start doing keyword research.  Sure, it’s going to be a slow painful way to get keywords, but if you’ve got no customers, you might as well be researching, right?

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Meet me at the Look at Me SEO seminar in Saint Louis on August 27th.  I’m speaking on “What is SEO and How Can it Help my Business?“, along with several other SEO experts during the one-day event.  Be there.

Posted in Google updates, keywords | No Responses »
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Spyfu, KeywordSpy, or Something Else?

Tuesday, November 11th, 2008

I’m looking for a good PPC ’spy’ program, and I’ve come across two (what seem to be) major players so far: SpyFu and KeywordSpy.

Do you use one of these?  If so, what are your thoughts on it? Do you like it? Is it worth the money? How did you choose which to use?

If you use a different program altogether, what is it? What are the things you like about it?

Posted in PPC, keywords | 4 Responses »

URL Ranking Ethics

Thursday, September 4th, 2008

I stumbled upon this post a few weeks back thanks to a friend and found it quite interesting. I was intrigued, so I tried it out and sure enough, it’s rather easy to rank for someone else’s URL. You’ll probably never get top spot, but I’ve got a few #2’s.

If you read through the post that inspired me, you’ll see that the SEO community is divided about how to handle these types of rankings. Are they ethical? Is it black/gray hat? Or is it just helping out your client in any way possible? Is it “just another keyword” that you and your competition rank for? Or is it hijacking?

I think I’ll continue to do it for my personal sites (affiliate sites, etc), but I’m not real sure if I want to do this for my clients. I’d love to hear what you think.

Posted in competition, domain names, keywords | No Responses »

Easily Add States to your Keywords

Friday, February 2nd, 2007

Do you have a product that people may search for in a particular state? Want to attract those people to your site?

  • Save this state list text file to your PC. And this one too
  • Open it up, then push CTRL-H
  • Replace the word ’something’ with your keyword or keyphrase.
  • Replace All, and then copy all the text to a spreadsheet.
  • Rinse and Repeat until you’ve got a nice list of keywords with the states added.
  • Submit that spreadsheet to your PPC program of choice

Posted in PPC, beginner sem, keywords | No Responses »