This is a guest post by Jason Bartholme

FeedBurner is vastly popular with bloggers and content providers. Sure it tracks subscribers to feeds. But, are you using it make it easy for your visitors to promote and share your site’s content?

What is FeedFlare?

FeedFlare is an often overlooked feature that is included with all FeedBurner accounts. It is a service which gives additional functionality to your existing feed. Choose from basic features like emailing your item. showing the number of comments, as well as the number of saves or links on a number of social bookmarking sites. FeedBurner allows you to create your own “flare” if you would like. FeedFlare is also a good alternative to having graphical widgets in your content area taking up real estate. Also, if you are using a blogging platform, your flare will show up on the psot summaries on the home page, in the full post, and the feed.

Configuring FeedFlare

FeedFlare is fairly easy to implement. Once you log into your FeedBurner account, click on “Optimize” then you will see it listed under “Services”.

You have the option to inlclude features in either/or your site or your feed. I prefer to include more of the features on my site than the feed. My reasoning is that more people are going to see the site than the feed. Once you have choosen the flare for your site and feed, you can use a click-and-drag function to rearrange the flare so they will appear in the presidence that you prefer.

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