Will Hanke » demographics http://www.willhanke.com Saint Louis MO Search Engine Marketing and Optimization Wed, 08 Feb 2012 19:20:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Use Girl Power to Promote Your Biz http://www.willhanke.com/2008/02/22/use-girl-power-to-promote-your-biz/ http://www.willhanke.com/2008/02/22/use-girl-power-to-promote-your-biz/#comments Fri, 22 Feb 2008 17:09:29 +0000 Will http://www.willhanke.com/2008/02/22/use-girl-power-to-promote-your-biz/ The New York Times has an interesting article on girls and the Internet.  The article states that a recent Pew study found that more girls ages 13-22 are creating online content than boys.

If you’ve got a product that targets the female demo from 13-22, you’ve got an audience just waiting to tell the world about your product.

Being the father of a 13 year old girl with a blog, let me tell you something.  There is nothing she would like more than to receive a free girl related widget in the mail.  She’d tell all her friends, and of course blog about it on her site.  The small cost and time it’d take for the widget manufacturer to search these girls out could hugely compensate for the reviews they’d get in return.

Heck, a smart company could even go a step further and give the girls an affiliate ID of sorts.  Tell them when they show their friends that they should use this ‘special URL’ which will pay them $x per sale.  Now there are probably some legal issues there, but I’m still betting a smart company could figure something out.  ‘Pay’ them in iTunes coupons or something…

So what ideas can you come up with to get these active girls on your side?

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