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C’mon Social Media, Help Me Create a Radio Spot

Monday, August 10th, 2009

As most of you know, I’m speaking at the upcoming Look at Me seminar in St. Louis on the 27th.  I also happen to be the guy that is (along with a very wonderful and supportive wife) juggling all aspects of the event, including marketing it, setting up the venue, agenda, everything.  It’s stressful, but I believe this event is going to bring some great awareness of the need for SEO to the STL business community.

As part of my promotion effort, I’m going to be doing a radio commercial on a local station that has a great demographic for the event.

Problem is, I’ve been so stressed about getting this all together, that I’m not feeling 100% creative at the moment.  So maybe you can help.

I need some ideas for a :60 second spot on the radio.  What do you suggest would work best, what ’scenarios’ do you think would best resonate with my target audience (below), and what approach (two people talking/acting, one announcer, etc) do you think would work best?

Unfortunately, with the event coming up quickly, I’ve got to get a decent idea for a spot over to the radio station soon.  That means this post has a short expiration date, as in tomorrow.

Any ideas/suggestions that you have, just post below.  !

Information of Use

Seminar: Look at Me – Getting Your Business in Front of Online Customers
Target: Business owners, execs, maybe a few marketing managers, decision makers
Radio demographic: 76% male, educated, 75k+ yearly salary, ages 25-54
Summary of event: Getting targeted, buying traffic to your website
Longer explanation: Did you spend a bunch of money on a website that isn’t producing the ROI you expected? Or none at all? Are you frustrated with your competitors making so much online, but you don’t know how they’re doing it?  Hear professionals in Internet Marketing tell their secrets.

Let’s see how social media can really help create a fun and informative radio spot!

SEO Seminar ‘Failure’ – Lessons Learned

Wednesday, June 10th, 2009

For four years I’ve taught HTML, Blogging, Internet marketing classes and more at the local branch of the public library here in my town.  Over the years, I’ve fine-tuned my classes into two hours of jam-packed information.  I’ve received “rave” reviews since I started, and have been told many times that I need to get these presentations to bigger audiences.  Many that took my classes have said that they would have paid for the info they got in them.

Well, either it’s all gone to my head or there really is a market out there for business owners willing to pay for a solid, quality conference to learn how to get their websites rolling.  Or maybe a bit of both.

So after the spring session ended and my teaching classes was off until the fall, I thought I’d make a go of hosting a real seminar/conference, get some real industry professionals to speak, and host an awesome info-packed event for STL businesses.

But I failed.  Kinda.
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Upcoming Internet Marketing Seminar in St. Louis MO

Wednesday, April 29th, 2009

speaking at upcoming internet marketing event in St. Louis MOI’ll be speaking at the upcoming Look at Me Internet Marketing Seminar in St. Louis on June 11.  I’ll be talking about SEO and how it can help your business create new streams of revenue.

This seminar is the first of it’s kind in the Saint Louis area, and was created for the purpose of helping businesses find new ways to wade through the recession.  It is for St. Louis area business execs, includes a nice lunch and a networking event afterwords.

The event is currently looking for other speakers on various subjects such as PPC, landing pages, and more.  Check it out and maybe you’ll learn something!

SEO Seminar – New Venue Needed

Thursday, February 19th, 2009

Last night’s seminar titled Marketing Your Business Website was a success. We had a wide variety of attendees, from a real estate agent, to a wildlife removal guy to a landscaper.

I really enjoy teaching at these events, and am now reaching a saturation point where the current venue is too small.  Every one of my seminars are now packed – and there’s a waiting list just as long.  So I’m looking to expand a bit, as well as perhaps move to a more central area near Kirkwood or West County/Clayton.

I’d love to partner up with a restaurant that could cater an event, perhaps in exchange for a large room with seating for up to 50.

If you can help me with a place (preferably with wireless broadband), I’ll bring the people.  Contact me and let’s work out a deal.

Current upcoming seminars (sorry they are full, but you can get on the waiting list in case there are cancellations)

Marketing Your Business Website – Feb 25
Social Media for Business – Feb 26