If you love Google, but hate your Enter key, you’re in luck. Today Google rolled out a new ‘tool’ called Google Instant. While it’s really nothing groundbreaking, it is kind of cool to see your results immediately as you type.
Try it yourself: Go to Google’s homepage and start typing in a query
So what’s the big deal? Nothing, really. It’s results without the Enter key. I assume over your lifetime it may save you a minute or so of wait time, but really? A minute over a lifetime? That’s some savings.
Also noted are the posts I’m already seeing on Google Instant meaning that SEO is dead. Really, SEO is dead because someone doesn’t have to hit enter? How does that work? The results haven’t changed.
Lastly, something cool – type in ‘w’ and you get the weather from your location. Or at least from your IP address’s location. Kinda cool, I guess.
Overall effect on business owners? Trivial. Carry on.
