Recently I picked up an SEO client which has a pretty good web presence, a nice domain name and a great product. But when you searched for their brand, they were no where to be found.
After doing a little research, I discovered that they were using a hosting company that was based out of Canada, giving them a Canadian IP address for their domain. Ouch.
After speaking with them about the need to change to a US-based server, we made the switch. And within two days suddenly they were #1 for their brand name on Google. Suddenly they were recognized as a US based company, on a US based IP, so Google.com picked them up and ranked them accordingly.
Is your hosting company based in the US? If not, and your target audience is in the US, you might want to consider changing. I (of course) suggest my hosting company, which is based in the US. It will definitely make a difference.
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