There’s a new change out to the SERPs today which I really like. When you’re searching for a generic product, say a dryer, you’ll now see that added to the SERP pages is a link to several related brands.
These sub-results take you to SERP pages for that particular search. So a click on the Maytag link would take you to results for the term Maytag.
From an SEO standpoint, this is a terrific addition. Companies who are having a bit of difficulty (or lack of finances) to rank for huge terms now have a ‘second shot’ at ranking for them through these sub-results.
And with personalized search, these sub-results can really help out the local vendor who was smart enough to add their business to Google Places. They’re now “showing up on page two” for a major term.
Sure, it’s a roundabout way to get there, but I’m going to go ahead and say they’ll see more organic traffic from this change. What do you think?
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I will have to check it out. I am curious if the Big “S” Brand mattresses are doing the same? Sealy, Serta, Simmons, Spring Air Gr8 info.
Doug, three of the “S” brands are there, along with Ashley Furniture and Tempurpedic.
http://www.google.com/search?hl=&q=mattress
It did the same thing for “Furniture”
Brands like Ashley Thomasville Ethan Allen Bassett Lazy Boy showed up in the the results. Very Interesting. http://www.google.com/search?hl=en&q=furniture++&btnG=Search&aq=f&aqi=g-e3g-es1g-e5g1&aql=&oq=&gs_rfai=