How many different things does Google measure when deciding where to rank your website in their index?
Many business owners are surprised to find out that changing just a few things to their website can result in a decent raise in their overall site rankings. What they may not realize, however, is that there are more than just a few things that Google measures when ranking their website against their competition.
The complex algorithm that Google uses to determine where your website should rank contains over 200 parts. So while those few things you’ve done will bump up your site a little bit, there’s still a lot to be done.
And no, no one but a very select few know what all 200+ parts are. If you come across an Internet Marketing guy who claims to know the secret, you should run the opposite direction. Google isn’t in the business of sharing their trade secrets, and with good reason.
The latest addition to the 200-part algorithm measures site load time. That means that slow loading sites will actually be penalized in their ranking if they take longer than average (1-2 seconds max) to load. If your site is taking a while to load up, you’ve got something else to fix.
A business owner should be aware that there are a ton of variables involved when building a website that ranks well for industry-related terms. If you’re in the position of needing to hire a search engine/Internet marketer, ask them if they know just how many parts of Google’s algorithm there are.
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Page Content, Links, Google Maps, and now site load time. Ahhh so much to learn. Thanx 4 the help!