There’s a new change out to the SERPs today which I really like. When you’re searching for a generic product, say a dryer, you’ll now see that added to the SERP pages is a link to several related brands.
April, 2010
...now browsing by month
Google Adds Brand Searches to SERPS
Friday, April 30th, 2010
Buying Up Your Domain Names
Tuesday, April 20th, 2010Should you buy the .net, .org, and .us versions of your .com domain?
Business owners know that they’ve got to own a really good domain name in order to get online. Most go with their business name, which is a perfectly good strategy for most businesses. But where the owners fall short is that they only buy the .com version, and ignore the others. This mistake is easy (and cheap) to fix, and could save some big headaches down the road.
Click to continue »
Searching the Lou
Monday, April 19th, 2010Is St Louis and Saint Louis the same thing in the eyes of search engines? Should you care?
We’ve got a bit of a unique situation here. Our fair city is one of the few that is searchable in many different ways – saint louis, st louis, stl and so on. But does it really matter to you how people searching for local merchants?
Click to continue »
How to Become Queen
Friday, April 16th, 2010Can you do things on other people’s websites to increase your own site’s rankings?
So you realize that there are things you can do to your website that will help increase your position in the overall search engine rankings – but let’s think a little bit bigger. Ok, a lot bigger. What can you do on other people’s websites that will influence what the search engines think about your site? Anything?
Yes, lots.
Click to continue »
Fix Your Front End
Thursday, April 15th, 2010Does it matter if your site uses the www. at the front of the domain?
Here’s a great SEO tip that nearly no business owner is aware of.
Did you know that a simple 4 lines of code can help your website move up the rankings? Those lines can take any visitor that comes to your site by typing in domain.com and automatically forward them to www.domain.com. Of course, domain is your website address.
But why would you care if they typed in the w’s or not? Well, you might not care, but the search engines do.
Click to continue »
Page Two, Spiders and SEO Contracts
Wednesday, April 14th, 2010What percentage of searchers go to page 2 of any Google result?
Sometimes I meet a business owner that has done a little research, changed a few things on his/her website, and is really proud of being on the second page of Google for one of their industry’s terms. But how many Internet searchers actually go to the second page of a Google result?
Click to continue »
Business Owners and Google’s Algorithm
Tuesday, April 13th, 2010How many different things does Google measure when deciding where to rank your website in their index?
Many business owners are surprised to find out that changing just a few things to their website can result in a decent raise in their overall site rankings. What they may not realize, however, is that there are more than just a few things that Google measures when ranking their website against their competition.
Click to continue »
Get Your Business on Google Maps – Correctly
Monday, April 12th, 2010There’s no question about it, if you’re a small business, you’ve got to be listed in Google maps, Yahoo Local and Bing Local. It’s not debatable. Just do it.
But by all means, take the time to do it right. You don’t want to look like an idiot because you ran through it so quickly. And it’s not something you can pay your twelve year old son Jimmy to do, neither. You don’t have to pay some business $299 to do it, either. That’s just crazy. Take the time on a Sunday night to get it right. It’ll be worth it. Click to continue »
