February, 2010

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What Vegas Shows Do You Recommend?

Tuesday, February 23rd, 2010

In a few weeks my wife and I are heading to Vegas to celebrate our 18th wedding anniversary. We’ve got the flights, the room and lots of time, but we don’t know what shows to see.

I’ve heard that Phantom is in town, but is it something we should see, or are there better shows out there?

What show do you think is a don’t-miss?

Culvers Misses the Target

Tuesday, February 16th, 2010

Freelancing entrepreneurs like myself often meet clients on the go, at local coffeeshops and eateries with free wireless. These places are great for their (usually) quaint atmosphere and decent food.

Last week I had the opportunity to meet with a new client. After a few reschedules, we finally decided to meet at the local Culver’s restaurant. While I usually pick somewhere like the Bread Company, this particular suggestion was mine for a few reasons:

  • Client had kids in tow. Easy enough to stick them in an adjoining booth with relatively no maintenance or interruption
  • Client was on their way to a movie.
    The movie theater was across the street, so convenience was a factor
  • Free wireless
    I’ve got to have wireless Internet so I can dazzle them with pretty graphs and charts, right?

It seemed like a great idea, but it wasn’t.

The kids were great. Never bothered us once.  But there was a problem – no outlets for the laptop.

It just so happens that my laptop decided to stop charging my batteries a few months back.  It’s usually no problem – I just plug in and go.  But with no outlets, I’m screwed.  Totally.  So I had to do the entire presentation with no laptop – not an easy task.

I shouldn’t say there were no outlets because there actually were several.  The problem, though, is that they were on the roof ten feet up.  I couldn’t see myself standing on the table so that I could dangle my power supply.  Plus, the weight of the converter probably would have pulled the plug right out of the ceiling.

Culver’s, why are you offering free wifi?  I’m assuming it’s to cater to that 17-39 crowd.  But if they can’t plug in their laptops, you’ve lost them.

I won’t be back for any future business meetings at Culver’s unless the outlet situation is fixed.

I Need SEO, Now What?

Thursday, February 11th, 2010

I’m having a blast with the free Internet Marketing series I’m teaching here in Saint Louis.  The room has been packed at each session and the one I’m teaching tonight is no doubt going to be the same.

Tonight will be the final of three awesome classes.  Of the three, I enjoy teaching Marketing Your Business Website the most.  It’s basically a ten thousand-foot view of Internet Marketing, including pointers on good domain names, design and of course SEO.

I’ve been teaching this particular class for over four years now, and the expression of people’s faces as I close out the curriculum is nearly always the same.

Shock.  Surprise.

“We had no idea there was so much involved in getting our site to rank.”

“This is a ton of work and we’re already busy running our business.”

“We’ve got to do this but can’t believe all that’s involved.”

The realizations are always about the same.  There’s a lot to do to get your site moving towards the top.  There’s more than just coming up with a list of twenty keywords that you think are important (because your web guy asked you for them).  Lots more.  Not to mention social media, PPC or blogging.

So what do you do from here?

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Does Your Business Have Groundhog Day Syndrome?

Tuesday, February 2nd, 2010

It’s February second and everyone knows what that means – whacked out people crowd around a groundhog and look up at the sky.  And on TV one of the greatest movies ever made is playing – Groundhog Day.

It’s one of my all time favorite movies. I’m not even sure why it appeals to me so much, but any time it’s on, I watch. The idea that the lead character (aptly named Phil) is waking up every day of his life in the exact same scenario is too funny.

Once he figures out what’s going on, he starts testing.  One day he steals the groundhog and drives off a cliff.  Another day he drops a toaster into his tub while he bathes.  Every day he wakes up and gets to do it over again.
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