Comments on: Kickin it Old School Ain’t Cool http://www.willhanke.com/2010/01/22/kickin-it-old-school-aint-cool/ Saint Louis MO Search Engine Marketing and Optimization Thu, 12 Jan 2012 12:04:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Will http://www.willhanke.com/2010/01/22/kickin-it-old-school-aint-cool/comment-page-1/#comment-1472 Will Mon, 25 Jan 2010 13:24:13 +0000 http://www.willhanke.com/?p=848#comment-1472 <blockquote>Why stop your dealers from buying online though? God only knows</blockquote> Yeah. There are a lot of companies and vendors/manufacturers out there who are still afraid of the Internet. Unfortunately at the same time there are dealers out there who see the potential of revenue by being online. The manufacturers are the bottleneck.

Why stop your dealers from buying online though? God only knows

Yeah. There are a lot of companies and vendors/manufacturers out there who are still afraid of the Internet. Unfortunately at the same time there are dealers out there who see the potential of revenue by being online. The manufacturers are the bottleneck.

]]> By: @techguerilla http://www.willhanke.com/2010/01/22/kickin-it-old-school-aint-cool/comment-page-1/#comment-1468 @techguerilla Fri, 22 Jan 2010 21:46:05 +0000 http://www.willhanke.com/?p=848#comment-1468 In general I agree with your sentiments. But there are a couple of areas in which you might be being too harsh. Shipping: True, they already ship to their dealers but they likely do so in palletized bulk shipments. In addition much of their product would *only* be able to be shipped via special trucking due to its bulk and size. Lastly, if the customer wants to return it who eats the shipping charges? So there are some legitimate views and issues to be dealt with in regards to shipping. All of that said, should they stop a customer from buying if that customer is willing to pay those charges? Of course not. To me their policy reeks of a company worried more about dealing with returns than anything else. Push that off to the dealers and you carry no financial risk. Not necessarily a bad idea if you've run the numbers and they support this approach. Why stop your dealers from buying online though? God only knows. At least let them make online sales for local pickup at a minimum. In general I agree with your sentiments. But there are a couple of areas in which you might be being too harsh.

Shipping: True, they already ship to their dealers but they likely do so in palletized bulk shipments. In addition much of their product would *only* be able to be shipped via special trucking due to its bulk and size. Lastly, if the customer wants to return it who eats the shipping charges? So there are some legitimate views and issues to be dealt with in regards to shipping. All of that said, should they stop a customer from buying if that customer is willing to pay those charges? Of course not.

To me their policy reeks of a company worried more about dealing with returns than anything else. Push that off to the dealers and you carry no financial risk. Not necessarily a bad idea if you’ve run the numbers and they support this approach.

Why stop your dealers from buying online though? God only knows. At least let them make online sales for local pickup at a minimum.

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