As part of a new series, I’m going to be doing interviews with local (Saint Louis area) industry leaders that are using social media and other forms of SEM to increase their overall business revenue and objectives. This week I’m interviewing Russ Henneberry, owner of Tiny Business, Mighty Profits.
Russ Henneberry writes and speaks about Content Marketing Strategy and how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well-placed dollars.
- What first spurred you to get involved with social media for your business?
I started a business in 2004 that was a massive failure. The most critical take-away from that failure was that I needed to be more connected to colleagues, customers, and prospects. I realized that going it alone was not a good strategy and that social media was a great way for me to grow my support network. - Tell us about T&M’s online strategy. What online tools are you using now to grow your customer base?
I use a WordPress blog as a hub from which to consistently broadcast valuable and timely content that would be beneficial to my market. I use video sharing sites (YouTube, etc), Email Marketing through aWeber, and social media sites like Twitter and Facebook.
