In 1923, Daniel Starch wrote a famous essay called The Principles of Advertising. “An advertisement,” he wrote, “to be successful (a) must be seen, (b) must be read, (c) must be believed, (d) must be remembered, and (e) must be acted upon.”
At the time, Starch was a visionary in the field of ads, and many of his essay points still ring true today, even in the digital world.
Your website is your advertisement to all passer-bys. Just like an ad in a local magazine or newspaper, if it sucks, it won’t be remembered, and it won’t be acted upon. Let’s dissect this a bit and see how you can improve your overall website ROI. Click to continue »
