As most of you know, I’m speaking at the upcoming Look at Me seminar in St. Louis on the 27th. I also happen to be the guy that is (along with a very wonderful and supportive wife) juggling all aspects of the event, including marketing it, setting up the venue, agenda, everything. It’s stressful, but I believe this event is going to bring some great awareness of the need for SEO to the STL business community.
As part of my promotion effort, I’m going to be doing a radio commercial on a local station that has a great demographic for the event.
Problem is, I’ve been so stressed about getting this all together, that I’m not feeling 100% creative at the moment. So maybe you can help.
I need some ideas for a :60 second spot on the radio. What do you suggest would work best, what ’scenarios’ do you think would best resonate with my target audience (below), and what approach (two people talking/acting, one announcer, etc) do you think would work best?
Unfortunately, with the event coming up quickly, I’ve got to get a decent idea for a spot over to the radio station soon. That means this post has a short expiration date, as in tomorrow.
Any ideas/suggestions that you have, just post below. !
Information of Use
Seminar: Look at Me – Getting Your Business in Front of Online Customers
Target: Business owners, execs, maybe a few marketing managers, decision makers
Radio demographic: 76% male, educated, 75k+ yearly salary, ages 25-54
Summary of event: Getting targeted, buying traffic to your website
Longer explanation: Did you spend a bunch of money on a website that isn’t producing the ROI you expected? Or none at all? Are you frustrated with your competitors making so much online, but you don’t know how they’re doing it? Hear professionals in Internet Marketing tell their secrets.
Let’s see how social media can really help create a fun and informative radio spot!
I got nothin. Tried but nothin.
Creative is easy, take a megahorn sound like you’re in the bottom of a deep hole and ask the question. I’m not sure what the question is but in radio it’s all in making the audience feel you.
My advice, get yourself into the studio, or in a podcast booth and record your feelings, message, dreams down. Then edit the good pieces together. In this case your own personality will come across much better then some voice actor.
76% male, educated, 75k+ yearly salary, ages 25-54
I am guessing that “radio demographic” in this instance means the type of people who listen to the radio station that you are putting the ad on. If that is the case, then I’m curious as to why you are putting this radio spot on a station that skews so heavily male, educated, and moderately wealthy. Is it because you think members of this group are more likely to invest in the seminar? Or that members of this group are most likely to be interested in the subject matter?