You never know where you’ll get your next client.  I’ve had them find me online, call my toll-free number from business cards, and even stop me thanks to a window decal.

Just yesterday I took the kids to Six Flags, and as soon as we pulled up in the parking slot, someone approached me asking for a business card.  The guy said he currently had “two IT grads fighting over the best approach for his website”.  Of course I gave him a business card and asked him to contact me.  It’ll be interesting to see what his site is doing or not doing for his business.

If you decide to get a decal for your car, here are a few quick pointers that I’ve learned.

• Get a light color
  I prefer white, because it shows up the best.  When you’re driving, particularly if you have tinted/shaded windows, the vehicle looks very dark from the outside.  So light colored are the easiest to read
• Get BIG
  Don’t go cheap and think fitting more on your window is better.  Get something BIG and make sure everyone can read it.
• Be quick and concise
  People driving aren’t looking for your service, but that doesn’t mean they don’t need it.  Have something on your car/truck that tells just what you do, and a way to get in contact with you.  You don’t have a long time to sell.
• Contact info
  Phone numbers, unless they’re vanity numbers, will probably not get written down.  I’ve never written down a number from a passing car.
• Track your decal calls
  If you really want to see just how your new decal can do, get a vanity number and then use call tracking to see just how awesome your new advertising campaign is doing.

Here’s the one one the back of my GMC Denali