Google announced today via their blog that they will now be showing longer snippets for long queries. This is good for everyone. The longer the snippet, the better chance you have of the person clicking on your website.
The snippets are generated from your meta description tag, one of the most important tags on your website when it comes to SEO. If you haven’t got around to creating those meta description tags yet, or if every page on your website has the same stinkin’ tag, nows the time to get that fixed.
By the way, Derek Chew actually found the snippets several weeks ago. So the announcement from Google is really more of a confirmation.
