Next year looks to be an exciting year in the world of online marketing.  With the economy in the dumps, a new president coming to office, and the stock market in the trash, there’s no better time than now to sit at your desk and forecast out the next year.

If you’re worried about the economy, just put all zeros across your forecast sheet.  Any money made will be a bonus.

If you’re concerned about the new president – consider this.  Every inauguration year since the 70’s has been the worst for that president.

If your stocks are in the dumpster, plan on selling them for a loss and putting that money into a bag which you can then hide in a Folgers can.

In all seriousness, this really is time to sit down and look at last year’s goals.  Did you meet them? Exceed them? Did you set any goals?  It’s time you do for 2009.

When you set those goals, don’t forget to budget some money for online marketing.  Whether its a link building campaign, direct mail campaign that drives traffic or just some good ‘ol blogging, make sure you’ve got your ammunition stockpiled and ready.  2009 is looking bleak, so go into this war prepared.

As for me, I’ve already started looking at this year’s goals, forecasts and actual revenue which is helping me forecast (conservatively) next years’ returns.  It will be a good year for me, will it be for you?