December 19th, 2008

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Is the Big Idea a Dead Idea?

Friday, December 19th, 2008

Wednesday night I switched over to CNBC to see if the Big Idea show was still the same ‘ol talk or if they had started to revamp back to what it was a year or so ago.  I was surprised to see that the show wasn’t even on.

Today I pulled up the Big Idea website and it looks like the site hasn’t been updated since late Nov.  Is the show off the air?  If so, I think that is terrible.  I’ve complained about the format of the show (in the last year or so) in the past, but never wished that it go off the air.

I think if they went back to their previous (and highly successful) format of different segments, interviews, etc it would still be a wildly popular show.  I drew a bunch of inspiration from that show in its early times.  I got some great ideas and marketing ideas from that show.