Pay attention to your enemies, for they are the first to discover your mistakes.
- Antisthenes (Greek philosopher of Athens, disciple of Socrates, 445-365bc)

Last night I was driving home from the grocery store when I heard a commercial on the radio for “FreeScore123.com“.  I listened to the 30-second spot carefully, as I know these people are making some decent money referring these ‘free’ credit report-type websites.  During the commercial, they repeated the ‘freescore123.com’ part several times, which is good.

Problem was, they never spelled it.  “Free” on the radio sometimes sounds like “three”.  Ironically, the commercial mentioned several times that they checked the scores of all three credit bureaus.

Taking this information, I went home and pulled up the ‘ol laptop.  I looked up 3score123.com and threescore123.com, both of which were available (and purchased immediately).

Both of these domains have been forwarded to an affiliate account for one of the free credit score companies, at around $18/referral. Just since last night, I’ve had 7 clicks, one conversion.

All because I paid attention.