Today Google released a new tool called SearchWiki, which allows users to modify the organic results they see for some phrases. The users, when logged in, can now ‘vote up’ or ‘vote down’ results when they do a search on the popular search engine’s website.

How will this affect SEO?

Personally I think it’ll have a bigger effect on very large and high-volume websites such as travel sites, news sites, etc. Smaller-trafficked websites probably won’t see much of a change IMO.

Look at it this way. If you are creating quality content for your customers, and you are doing it all honestly, not spamming, not keyword stuffing, not cloaking, etc, you’ll probably be fine. People will come to your website, see what they were looking for, and have no reason to vote you down.

If, on the other hand, you’re running an affiliate poker or viagra website, be prepared to see your rankings tumble for these custom users. That is, unless you’re providing quality content. Have I mentioned quality content yet?

Keep in mind that at this time, Google is not using these modifications for their ‘normal’ search that John Doe off the street would use. This only changes the results if you are logged into your Google account, and you do a search. Voting up your favorite websites won’t affect the overall organic results (at this time, according to G), so don’t waste time voting up your own website to the top of every possible keyword. You’ll just have skewed results that you can then fool yourself into believing are really organic.

While some people are saying this will have a major impact on search overall, I don’t see it happening yet. Now, will Google at some point take this data and use it towards their algorithm? Very possible. We’ll have to wait and see.