Many many websites are built as what I like to call ‘brochure sites’. I would venture a guess that 80%+ of websites for small businesses are this way, or at least initially started this way.
Somewhere along the line someone mentioned to a business owner that they needed to get online. Having no idea what that meant, and most likely gaining bits and pieces of info from their business friends, they bought a domain and put up a brochure site.
A brochure website has simple business information. Usually these websites are just a few pages; home, contact, a services/products page and maybe an ‘About Us’ page. These websites are so 1998.
A good website now needs to not only list all your products and services individually, but it needs to engage the (already interested) visitor. If you don’t have a call to action on every product page, you could be missing out on very warm leads.
Will,
The call to action can be simple. “Click here for more information”.
It is as important as asking for the sale in retail sales.
Different test closes include: ” We could have that delivered on Friday”. “Which devery day would work best for you Wednesday, or Saturday?”
“How does 99.00 a month sound?”
If you don’t ask for the sale you may not get another chance to sell them.