Many many websites are built as what I like to call ‘brochure sites’. I would venture a guess that 80%+ of websites for small businesses are this way, or at least initially started this way.
Somewhere along the line someone mentioned to a business owner that they needed to get online. Having no idea what that meant, and most likely gaining bits and pieces of info from their business friends, they bought a domain and put up a brochure site.
A brochure website has simple business information. Usually these websites are just a few pages; home, contact, a services/products page and maybe an ‘About Us’ page. These websites are so 1998.
A good website now needs to not only list all your products and services individually, but it needs to engage the (already interested) visitor. If you don’t have a call to action on every product page, you could be missing out on very warm leads.
